Joins us to discover what the newest technologies like virtual reality, augmented reality, and blockchain have to offer to the tourism sector

Bern, May 15th – 9h30-18h00

An innovative concept and event curation where businesses, academia, and students meet & work together

> 3 Morning Sessions – innovative inputs from research and practice
> Networking Lunch
> Afternoon Focus Groups – get the chance to work with Matura Senior Students to resolve your questions => for each participating company, a program will be set up according to a structured innovation process.

Morning: VS Members CHF 60.- / Normal CHF 85.-
Entire Day: VS Members CHF 110.- / Normal CHF 165.-

>> The event will be held in English and German

TpM2018 – Réalités virtuelles et intelligence artificielle dans le tourisme

Développement d’expériences uniques pour les utilisateurs et le service à la clientèle 4.0

L’industrie du tourisme est de plus en plus confrontée à l’utilisation d’innovations techniques telles que les assistants en ligne basés sur l’intelligence artificielle (AI), la réalité virtuelle (VR) ou la réalité augmentée (AR). Ces évolutions dans le domaine de la transformation numérique du tourisme seront présentées et discutées lors du 19. Tourism professional Meeting (TpM), organisé par la filière tourisme de la HES-SO Valais-Wallis à Sierre.

Dans le cadre d’un programme passionnant, les visiteurs de cette année peuvent s’attendre à des présentations de haut niveau de la part d’experts et de fournisseurs de technologies de pointe dans ces domaines (SITA, IBM, CFF). En plus de partager des contenus informatifs et les dernières tendances pendant cette journée, le TpM mettra l’accent sur réseautage et la convivialité.

Le Tourism professional Meeting, ou TpM, en quelques mots

S’adapter aux nouveaux modes de consommation

Les nouvelles technologies ont bouleversé le mode de consommation des vacances ; les clients ont accès à une multitude d’informations rapidement via internet. Ils se renseignent et réservent leurs séjours sur le web, partagent leurs expériences auprès des futurs clients. Ces nouvelles habitudes impliquent un changement et une adaptation constante des prestataires touristiques. Le Tourism Club, la filière tourisme (FTO) et l’Institut de Tourisme (ITO) de la HES-SO Valais ainsi que l’IFITT Chapter Switzerland ont choisi d’aborder cette thématique d’actualité autour de conférences et workshops avec des professionnels de la branche à l’occasion des Tourism professional Meeting.  

Afin de rester compétitif dans une économie touristique complexe, dynamique et globale, et de pouvoir anticiper les développements futurs, il est primordial d’être à l’écoute du marché, de suivre les évolutions (technologies, consommateurs, distribution…) et de s’adapter. Le TpM de la HES-SO Valais sert de plateforme d’échange fournissant des outils et solutions intéressantes au travers de conférences et workshops interactifs. En bref, le TpM est une journée proposant :

• Des structures expérimentées

• Des échanges d‘expériences d‘experts en tourisme durant les conférences du matin

• Des Workshops instructifs, animés par divers professionnels

• La possibilité d’échanger avec d’autres acteurs du tourisme, de créer de nouveaux contacts et d’accroître son réseau

Virtual Reality is going to change our every day lives: it will make remote work social (yay!) and make marketing immersive (nay?). It will improve surgery and let us have cocktails on Mexico beach while sitting on our coach on a Tuesday night?

When it comes to VR, there are as many opportunities as there are perils. So, what are the career opportunities? What the moral questions of such immersive technology? What effect will the VR have on our daily lives?

We invited five amazing women from different areas to the panel to help us understand their own path into VR/AR and how you can join them in this exciting field.

Agenda:

17.30 – Welcome drinks
18.00 – VR Experience (Ozwe Games)
18.20- Expert facilitated Q&A panel
19.50 – Q&A with the experts

The event will be followed by a Networking Apero where you will get the chance to talk to panel participants and speakers in more details

Book your ticket fast!

Panelists:

Petra Ehmann – Business Development Lead Augmented Reality at Google

Petra follows three big passions: augmented reality, diversity and kitesurfing. She currently heads up business development for augmented reality at Google – a company where she has been working at since over five years. She brings with a mixture of technical and business expertise: she is a mechanical engineer from ETH Zurich and a graduate in Management Science and Engineering from Stanford University. Her experience being a women in tech drives her to contribute towards bringing the second half of the talent pool into the workforce. Therefore, she serves as a board member at we shape tech and as an advisory board member at lish.ch. Petra is a truly global citizen: she has a German passport but grew up in Bolivia, lived and worked in Brazil, Mexico, China, Germany, the US and Switzerland and in her freetime, loves to go kitesurfing, preferably somewhere in the southern hemisphere.

Bara Caldova – Strategy & ProductLab Founder Namoko

Bara was born and raised in Prague and after having lived in a variety of countries, completed her masters in International Marketing in London. She has previously worked in Pharmaceutics but moved to Zurich to join an early stage startup Nomoko, back in 2015. Nomoko builds technology that allows 3D modelling at centimeter accuracy of large areas, with the goal of modelling entire cities and providing a platform to build solutions on top of this new kind of data. As such, VR and AR are fully in the middle of her work at Nomoko, where she is the head of the ProductLab – where new usecases for the company’s technology are imagined and market-tested. She is passionate about psychology and leadership science.

Alma Losada – Head of Marketing & Communication at Ozwe Games

Alma holds two master degrees in Business & Marketing and Communications & Public Relations, she has worked in marketing and communications for over six years, ultimately gaining experience in virtual reality, digital marketing, public relations, events, branding, business analysis and process optimisation, project management and diversity & inclusion best practices. She is currently combining her career as Head of Marketing & Communications at OZWE Games with her role as a first-time entrepreneur, launching her start-up Aequaland and she is a Member of the Committee of Business Professional Women Club Lausanne as well as responsible for the marketing of the club.

Laetitia Bochud – Head of Marketing & Communication at VR Switzerland

Before joining the tech scene as an XR evangelist, Laetitia has spent the 10 past years in the marketing & communication field, after a start as a freelance journalist. A curious mind, she joined Virtual Switzerland, the National Thematic Network on immersive technologies and virtual environments simulation supported by Innosuisse, the Swiss innovation agency, at its very beginning. Since then, she has been developing the association’s network and striving to foster interest and synergies in the Augmented & Virtual Realities’ realm. An enthusiast, proficient in project management, she is set to help Switzerland become a 4.0 essential on the techy world map.

Emilie Joly (apelab/Spatial Stories, CEO)

Salar Shahna – Director / Producer / XR Expert (Moderator)

He shifted from cinema to Virtual Reality late 2014, embracing the medium through content production (apelab. Dirty Bacon), building internatioanl events and community (World VR Forum, VR Villa Shanghai…), education and training (WSIS, Rwanda, Institut Le Rosey). Salar Shahna has a strong relation with China and has been advocating since 2016 for deeper collaboration between Europe and the Middle Kingdom. His expertise in the uses and the market of VR leads him to participate regularly as an expert in major events throughout globe (NabShowShanghai, Sundance Film Festival, Cannes, Venice Mostra, Slush …).

What are the quality parameters to create a nice 360° film?

What are the main elements of impactful storytelling?

Come find out during an interactive evening with top scholars and teachers from the Lucerne School of Art & Design!

Its «Visual Narrative» research group explores narrative, staging and interpretation in linear and non-linear media (e.g. ultra short films, interactive smartphone apps, 360° film), investigates the use and reception of these media, and designs new communication strategies and formats in visual media.

Programm

6:15pm: welcome

6:30pm : presentation

7:30-8:30pm: apero

Virtual and Augmented Reality are becoming increasingly more relevant in industry, architecture and engineering. They are offering new possibilities from the planning stage to the presentation of new projects and to maintenance and repair work. The amount of companies that have discovered this potential of an extended realities for their projects is steadily growing in Switzerland. The aim of this evening is to give several Swiss companies working on the crossroads of XR and Industry the possibility to present their work.

Agenda