Virtual Reality is going to change our every day lives: it will make remote work social (yay!) and make marketing immersive (nay?). It will improve surgery and let us have cocktails on Mexico beach while sitting on our coach on a Tuesday night?
When it comes to VR, there are as many opportunities as there are perils. So, what are the career opportunities? What the moral questions of such immersive technology? What effect will the VR have on our daily lives?
We invited five amazing women from different areas to the panel to help us understand their own path into VR/AR and how you can join them in this exciting field.
Agenda:
17.30 – Welcome drinks
18.00 – VR Experience (Ozwe Games)
18.20- Expert facilitated Q&A panel
19.50 – Q&A with the experts
The event will be followed by a Networking Apero where you will get the chance to talk to panel participants and speakers in more details
Book your ticket fast!
Panelists:
Petra Ehmann – Business Development Lead Augmented Reality at Google
Petra follows three big passions: augmented reality, diversity and kitesurfing. She currently heads up business development for augmented reality at Google – a company where she has been working at since over five years. She brings with a mixture of technical and business expertise: she is a mechanical engineer from ETH Zurich and a graduate in Management Science and Engineering from Stanford University. Her experience being a women in tech drives her to contribute towards bringing the second half of the talent pool into the workforce. Therefore, she serves as a board member at we shape tech and as an advisory board member at lish.ch. Petra is a truly global citizen: she has a German passport but grew up in Bolivia, lived and worked in Brazil, Mexico, China, Germany, the US and Switzerland and in her freetime, loves to go kitesurfing, preferably somewhere in the southern hemisphere.
Bara Caldova – Strategy & ProductLab Founder Namoko
Bara was born and raised in Prague and after having lived in a variety of countries, completed her masters in International Marketing in London. She has previously worked in Pharmaceutics but moved to Zurich to join an early stage startup Nomoko, back in 2015. Nomoko builds technology that allows 3D modelling at centimeter accuracy of large areas, with the goal of modelling entire cities and providing a platform to build solutions on top of this new kind of data. As such, VR and AR are fully in the middle of her work at Nomoko, where she is the head of the ProductLab – where new usecases for the company’s technology are imagined and market-tested. She is passionate about psychology and leadership science.
Alma Losada – Head of Marketing & Communication at Ozwe Games
Alma holds two master degrees in Business & Marketing and Communications & Public Relations, she has worked in marketing and communications for over six years, ultimately gaining experience in virtual reality, digital marketing, public relations, events, branding, business analysis and process optimisation, project management and diversity & inclusion best practices. She is currently combining her career as Head of Marketing & Communications at OZWE Games with her role as a first-time entrepreneur, launching her start-up Aequaland and she is a Member of the Committee of Business Professional Women Club Lausanne as well as responsible for the marketing of the club.
Laetitia Bochud – Head of Marketing & Communication at VR Switzerland
Before joining the tech scene as an XR evangelist, Laetitia has spent the 10 past years in the marketing & communication field, after a start as a freelance journalist. A curious mind, she joined Virtual Switzerland, the National Thematic Network on immersive technologies and virtual environments simulation supported by Innosuisse, the Swiss innovation agency, at its very beginning. Since then, she has been developing the association’s network and striving to foster interest and synergies in the Augmented & Virtual Realities’ realm. An enthusiast, proficient in project management, she is set to help Switzerland become a 4.0 essential on the techy world map.
Emilie Joly (apelab/Spatial Stories, CEO)
Founder and CEO of apelab, Emilie Joly has explore how the combination of Spatially Aware technologies and interaction design principles work together to build the User Experiences of the future. She leads SpatialStories, a blockchain platform allowing enterprise and institutions to find XR talent around the world. SpatialStories also provides best in class tools allowing creators to build interactive entertainment, training and educational XR content.
Salar Shahna – Director / Producer / XR Expert (Moderator)
He shifted from cinema to Virtual Reality late 2014, embracing the medium through content production (apelab. Dirty Bacon), building internatioanl events and community (World VR Forum, VR Villa Shanghai…), education and training (WSIS, Rwanda, Institut Le Rosey). Salar Shahna has a strong relation with China and has been advocating since 2016 for deeper collaboration between Europe and the Middle Kingdom. His expertise in the uses and the market of VR leads him to participate regularly as an expert in major events throughout globe (NabShowShanghai, Sundance Film Festival, Cannes, Venice Mostra, Slush …).
